The Block‘s challenge

The Butcher’s Block, celebrated for its top dishes, exceptional service, inviting atmosphere, and strong social media presence, needed a new online store for their Block Shop. The goal was to offer a full-service butcher shop experience online, providing custom orders, subscriptions, and home deliveries throughout New Jersey.

The Block‘s solution

We revamped The Butcher's Block's website to incorporate the Block Shop, leading to a 1,495% surge in daily search traffic sales and an increase in search engine sales from 7% to 49%. Other improvements included an 82% increase in daily sales from search traffic, a 134% rise in daily sales from new customers, and a 150% boost in total subscription services. The site now features optimized email formats, automations, and customer interactions, enhancing the overall user experience.

Our roles